Do you think that your MailChimp marketing strategy may not be working? If you’ve checked your click-through rate (CTR) analytics and they’re lower than you want, lower than the industry standard, or decreasing with every email, it’s time to make a change (or several). When subscribers neglect to click the links in your email campaigns, you end up missing out on website traffic, leads and, ultimately, sales. This can have a serious impact on your income, and even make you wonder if you should completely change careers. To fix this, you have to first think about what it is that makes email audiences want to click links. There are a number of tips and tricks you can try out to see if they make a difference with your CTR. With these strategies, you’ll hopefully get more traffic to your we...