SEO

The Link Between Content Marketing and SEO

The Link Between Content Marketing and SEO

SEO
Content marketing and SEO are two completely different approaches. They have different purposes, and the process varies a lot from each other. The purpose of SEO is to increase the traffic quality and attract maximum visitors to the website. On the other hand, content marketing drives profitable client action using relevant and valuable content. In a way, SEO and content marketing can be compared as the body and the soul. Content marketing cannot fulfill its purpose without SEO. At the same time, SEO cannot succeed without a good content strategy in place. In this article, we are going to discuss the link between SEO and content strategy.Keywords For driving traffic to your website, SEO is dependent upon keywords. These keywords are selected based on what your target audience is ...
8 SEO Secrets That No One Wants to Reveal

8 SEO Secrets That No One Wants to Reveal

SEO
Search engine optimization (SEO) has always been a pivotal factor in ensuring successful business online. The way technological advancement is paving the way for businesses around the globe is fascinating. Gone are the days of traditional advertisements that no longer help companies to target their audience. Now technology yields powerful tools that can elevate the standards of your business. SEO is also one of these inventions that can strengthen your business presence both traditionally and digitally. The pandemic has increased the importance of SEO profoundly. But with all the businesses flocking towards the digital transformation, SEO can become daunting and challenging for your website. SEO is all about enhancing the quality and quantity of your website's content to meet specific s...
Ecommerce SEO Tips: How to Increase Organic Traffic

Ecommerce SEO Tips: How to Increase Organic Traffic

SEO
Driving quality traffic towards your online store is not an easy feat. In the highly competitive ecommerce market, which is crowded with numerous shopping brands, grabbing quality leads is challenging. No matter how much quality products you are offering to your buyers, you can't merely convince them to buy from you. Why are Right SEO Tactics Crucial for Your Site?  The ecommerce industry is booming fast, with 1.92 billion online shoppers worldwide. The figure is estimated to reach 2.14 billion by 2021. The more your site is "easy to discover," means more it can grab customers and generate sales. Neglecting to optimize your website with effective ecommerce SEO tips means you will lose substantial sales and profits. Before You Start  This guide contains the ecommerce SEO tips ba...
How to Optimize the Internal Links of a Website

How to Optimize the Internal Links of a Website

SEO
Internal links are those that link to pages within the same domain. These links create a "hierarchy," defined based on the main page or "homepage" of the domain. From this page, the internal links distribute authority to the rest of the pages. Internal links allow you to create a hierarchy of pages, so that the user enters the content, jumping from page to page. Internal links allow Google "spiders" to move around within a web page. These "spiders," which are responsible for scanning the contents of web pages to position them, move through the links "jumping" from one page to another, in what could be defined as a "web" or "network" of links. With this "network," spiders can determine different factors of a page, such as a relationship between each page or the relevance of each conten...
Best WordPress Plugins to Boost Your Ranking in Google

Best WordPress Plugins to Boost Your Ranking in Google

SEO
When you want to gain more traffic for your website, you get a couple of choices. You can tweet, advertise products on Facebook, and develop email subscribers’ lists & a lot more. But amidst all these, are you missing out on the importance of search engines? Ranking on the first page of Google for any website is necessary as it would mean that the website is an epitome of trust & authenticity. These are elements that are a must for more traffic & leads. A WordPress plugin development company can largely help you in ranking high in Google. Let’s learn how & which plugins do all the work for you. Boost search rankings with top pluginsGoogle Analyticator This WordPress ranking plugin is very popular in today’s time as it lets you review all the details regarding your t...
Future Trends in Search Engine Optimization (SEO) 2020

Future Trends in Search Engine Optimization (SEO) 2020

SEO
Search Engine Optimization (SEO) Trends term coined by John Mueller, Senior Executive Editor at SEO Monitor, to describe "future trends in search engine optimization". The term has been used since 1997. Today, most people would likely agree that it refers to a set of basic aspects and trends that search engines would want to continue to adopt, given enough time. Will SEO Be Over in 2020? In past years, the term SEO Trends had not been used in its full sense, but it was the term most often used to refer to the essential aspects of an SEO campaign, with which Google was most familiar. As a result, many marketers and companies failed to recognize their particular strengths and weaknesses, and so they ended up making mistakes that would otherwise have avoided.Overview of SEO Trends 202...

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