
How to Optimize the Internal Links of a Website
Internal links are those that link to pages within the same domain. These links create a "hierarchy," defined based on the main page or "homepage" of the domain. From this page, the internal links distribute authority to the rest of the pages.
Internal links allow you to create a hierarchy of pages, so that the user enters the content, jumping from page to page.
Internal links allow Google "spiders" to move around within a web page. These "spiders," which are responsible for scanning the contents of web pages to position them, move through the links "jumping" from one page to another, in what could be defined as a "web" or "network" of links.
With this "network," spiders can determine different factors of a page, such as a relationship between each page or the relevance of each conten...