Content marketing and SEO are two completely different approaches. They have different purposes, and the process varies a lot from each other.
The purpose of SEO is to increase the traffic quality and attract maximum visitors to the website. On the other hand, content marketing drives profitable client action using relevant and valuable content.
In a way, SEO and content marketing can be compared as the body and the soul. Content marketing cannot fulfill its purpose without SEO. At the same time, SEO cannot succeed without a good content strategy in place.
In this article, we are going to discuss the link between SEO and content strategy.
Keywords
For driving traffic to your website, SEO is dependent upon keywords. These keywords are selected based on what your target audience is looking for online. When you place the keywords strategically on your website, the search engine projects your website in the search results. All the visitors who come to your website are potential leads for your sales funnel.
Content marketing utilizes these keywords to create valuable content for visitors. Well-written content can easily demonstrate your expertise. When the audience finds out your expertise in your subject matter, they are more likely to pay attention to what you want to say. When you constantly create helpful and relevant content, you guide your visitors through the sales funnel to make a desirable customer action.
If you don’t have a solid SEO strategy, the potential consumers won’t find your website. And this is true in terms of seo for both individual bloggers and seo for professionals. In contrast, without a good content strategy, visitors won’t spend much time there. So, for successfully conducting your online business, you need to focus both on SEO and Content marketing and spread the keywords evenly throughout the website.
Quality Content
Consistency is the key to the success of SEO. You will need to update your strategy according to search engines. Otherwise, you cannot rank higher in the search results. Thus your consumers won’t find your website.
Content marketing provides you the way to be relevant and stay on top of the search results. When you deliver top-notch content for your audience’s benefit, people will often come to your website. When people are coming to your website, the search engine will index the website and place it higher in the search results.
Despite a good SEO in place, repetitive and low-value content cannot provide you much exposure in the search results. When the content on your website contains influential keywords and is targeted to help the visitors, it will be marked as relevant in search engines. Therefore, it can easily reach the target audience you have in mind.
Experience of the Users
Your website needs to be easily crawlable by the search engines to rank successfully in the search results. Otherwise, relevant keywords, valuable content, and backlinks cannot do much.
Optimizing robots.txt, appropriate tags, and enhancing metadata can make your site visible quite easily. This technical optimization is the job of SEO. When a website is technically optimized, it is appealed by search engines like Google. Therefore, it can grab the attention of the viewers by climbing higher in the search results.
By optimizing the URLs and making the slug, the search engine is enabled to find relevant subpages and categorize the different parts of your website. For the success of any SEO campaign, indexing the website is a vital practice.
With a good sitemap, the users can find and access the content easily. In this case, tags are pretty relevant. Header and title tags ensure an excellent experience for the users. Content marketing needs to incorporate this approach. Rearranging the different parts of a blog post in various headers (H1 – H6) make it well organized and helps the viewers highly.
Traffic
Backlinks, inbound linking, or link-building is another crucial part of SEO. Linking your content with a high domain authority website can dramatically increase your website traffic.
It is possible to reach out to link-building agencies for developing backlinks. However, organic backlinks are the best if you want to have the best results from your backlinks. To gain these organic backlinks, you need to have excellent content on your website.
Therefore, it is clear that you need backlinks to optimize your website for SEO. However, you cannot build backlinks without great content marketing.
Guest Blogging
Guest blogging is a great way to achieve authoritative backlinks. When an expert of the relevant industry blogs on your website, you can gain high-value backlinks for your site.
With authoritative backlinks, the traffic increases on your business website. However, guest blogging is not a part of SEO but content marketing. Therefore, you cannot optimize your SEO efficiently without content marketing.
Bottom Line
The relation between SEO and content marketing is undeniable. SEO always requires specific tasks to be done, while content marketing is making these requirements fulfilled. Without one, the other cannot achieve their optimum goal.