SEO spelt as Search engine Optimization is a reality which has benefited many websites helping them to grow within their audience and is an ever-growing term. The processes affecting the visibility of your websites on the web to enormous viewers ask nothing but just dedicated time and knowledge of yours. SEO targets every type of search result from video search to news search, from image search to academic search; everything is based upon the search engine algorithm and the words you quote in your content.
As the race is about the phrasing of words into sentences and holding on to activities like cloaking, keyword stuffing, everyone seems to be in a rush to the finish line too and take their website to the top of the Search Engine Results Page.
But to be very honest those ways of manipulating the results were a 90’s thing and have dried up for quite a time now. Thus, these terms need to be deleted from your vocabulary as soon as possible.
For example, the word “Top” the word top which most of the websites use to represent themselves, mostly favours big brands and is nowhere going to help a small startup to grow and get to the top.
So if you don’t want to be a speck of dirt on the race track, just waiting to be swept away, better delete these words from your SEO dictionary permanently.
SEO is dead
SEO isn’t dead. It never will be. The day SEO dies, there will be no scope for virgin businesses to make their mark on the Google Search Pages.
Ranking factor
The ranking factor was one of the most overused SEO terms in 2017 but should not be followed in 2018 at any cost. Often people make perceptions about a lot of things that are nowhere a pro in the SEO dictionary and ends up getting nothing. Thus, the better way through is naturally optimizing the website and keeping those tips and tricks aside for better productivity.
Page rank
Indeed Page Rank is good to know about as a useful concept. But since search engines like Google and Bing don’t pay much heed to it. Page rank isn’t of any importance now and is not a number worth tracking.
Cloaking
Cloaking is implemented to improve search engine ranking by websites and is a black hat SEO process. Cloaking misleads the search engine into thinking that the content on the page is different than it is. Search engines now punish such practices, so I suggest you stay away from them, or you will be sorry.
Potential Lead Spamming
This one is a bit overused and irritating. Potential leads are often spammed in their emails, messages and through cold calling. This is a high-cost low return policy, with a massive drawback to pushing a potential lead away.
Integrated marketing
Communicating with consumers is crucial, but providing more than enough information is also a trap. A business brand is its distinct and core identity. Still, sometimes excess sales promotion efforts oversaturate the market with the advertisement. It could erode the effectiveness of advertising and damage brand value.
Storytelling
Storytelling and SEO are like water and oil with different definitions all over. Storytelling is just another form of fooling your customer. Your brand story may connect to the reader, but still, the product will be judged by use.
False Promises
Exciting your capabilities and projecting false promises on your website will get you nowhere. People are that gullible anymore to stay quiet when cheated. They will defame you on social media and various review sites, most important of them being Facebook and Google. This will not only hurt your reputation.
Brand name abuser
Brand name abusing has two-fold motives firstly to gain specific benefits’ on a particular website and secondly degrading or damaging a brand reputation one hates. But the idea is a total flop where you are just promoting some other brand thus wasting those precious minutes of yours.
Same Titles for Multiple Content
This is a trend that got very popular among SEO engineers. Keywords are essential, but spamming them isn’t—same keyword titles for several articles in a row. It would be best if you never did this. Keep finding new keywords and use them. This will not help you anymore, so it’s only reasonable to keep juggling new keywords to keep your popularity growing.
Well, I hope you will remove these Stone Age and toxic tricks from your SEO trick-bag, taking a more productive turn towards your website’s SEO.