Search engine optimization (SEO) has always been a pivotal factor in ensuring successful business online. The way technological advancement is paving the way for businesses around the globe is fascinating. Gone are the days of traditional advertisement that no longer help companies to target their audience. Now technology yields powerful tools that can elevate the standards of your business. SEO is also one of these inventions that can strengthen your business presence both traditionally and digitally. The pandemic has increased the importance of SEO profoundly. But with all the businesses flocking towards the digital transformation, SEO can become daunting and challenging for your website.
SEO is all about enhancing the quality and quantity of your website’s content to meet specific standards of the search engine. It aims at improving the ranking of your website based on its relevancy for particular queries. You can easily target your audience online and draw them towards the sales funnel. However, there is not fixated approach to SEO. While performing, you may encounter many different tips and tactics that can overwhelm anyone new to the digital strategies. Even established businesses struggle to determine the most effective approach to stay ahead in the competition. However, some secret SEO tactics can significantly boost your rankings and content performance online. With that said, let’s discuss eight highly effective SEO secrets that no one wants to reveal.
1. Put Prime Focus on User Experience
Your website’s rankings account for all on-page, off-page, and technical SEO aspects of your website. Meanwhile, when discussing the top SEO factor to consider today, the user experience will not be an exception. A search engine like Google also promotes the user experience. Because it not only improves their user’s search experience but also adds rankings signals for the websites. No one wants to surf on websites that take forever to load or struggle to render the resources.
Google regularly updates its algorithm with the primary goal of enhancing the user experience. It recently added a new ranking factor that goes by the name of RankBrain. As the name implies, the RankBrain determines which pages should rank while which should be taken down. This intelligent algorithm determines the user interaction on the website. It identifies whether they have found the relevant information or whether the specific website matches their interests. This way, the search engine can rank it higher on the search results based on its performance online. Business owners must focus on these aspects of their websites to increase the user experience and retain them on the website.
2. Write Captivating Headlines and Call-to-Actions
Headlines are the main factor to increase engagement on your website. A visitor arriving on your website allows you to pitch your business offerings and draw them towards the sales funnel. Without that, the visitors will instantly bounce away without interacting with any element on your website. It will increase your website’s bounce rate, which can risk your website getting penalized by the search engine.
3. Find and Fix the Broken Links
Broken links are also a significant problem for the SEO of your website. Since it is all about your website’s quality of content, having broken aspects will reduce the search engine’s performance. Moreover, search engines do not like malfunctioning links that lead the users nowhere. As said earlier, Google cares for its and your website’s user experience. Having broken webpages will hinder the indexing process, thus hurting your rankings.
4. Optimize and Compress the Images
Most marketers focus on content optimization and base strategies and scratch their heads on why some of their plans are not performing well. But have you considered image optimization, which is also a top-ranking factor on Google? If not, then now would be the right time to do it. You must optimize your images for the alt-text and descriptions with keyword optimization. Not just that, but compressing the images can contribute to faster loading time for your website.
5. Utilize Social Media
You might have heard that having a large audience on social media does not contribute to your website’s ranking signal. However, you can still achieve the rankings by generating traffic from social media. You can produce engaging content on social media to drive traffic to your website. This direct traffic might not add to the ranking signals, but the audience retention and interaction count as Google ranking factors. For that instance, marketers must also utilize social media to its full potential to attract quality traffic.
6. Write Meta Description for Each Page
The Meta description is the snippets of the information below the search results. However, they are often the most neglected SEO factor among business owners. The Meta descriptions are the only piece of information that can enhance the click-through rate of your website. Professionals advise optimizing the Meta descriptions with call-to-actions to attract the visitors to land on your website.
7. Clean URL Structure
A clean URL is also important to address the page details. It helps the users determine where they are headed and assists Google algorithms for indexing. New businesses must not neglect the clean URL factor and keep them short and meaningful for visitors. These URLs will increase engagement on social media by telling the visitors what to expect from the page.
8. Mobile Responsiveness
The sudden influx of mobile devices is increasing the digital marketing trends for creating a mobile responsive website. Google also promotes mobile-first indexing to give a significant boost to your website. It means that Google will index and rank the mobile version of the website. Ensuring mobile responsiveness will enable higher user engagement and more ranking signals for your website.
As said earlier, SEO might seem daunting and complex to grasp. But incorporating some secrets into your strategy can pay dividends in the long run. With the in-person trades coming to a halt in the pandemic’s name, the importance of devising a perfect SEO strategy remains crucial. It takes a little patience and proper measures to ensure higher rankings for your website in the SERPs.