Public relation (PR) is no longer a new concept for companies. Enterprises like IBM, GE or Philips had adopted successful public relations campaigns to set up a good brand image and build an intense customer relationship. PR strategies should keep changing with the lasted market trend. But how could companies win a place in the market by public relations?
- Employ a professional PR team
PR is closely related to the brand image. Inviting PR experts will be a smart choice. Actually, PR is a vital sector in large companies. And inputting more costs of manpower and material resources reasonably on PR will help you receive more than your expectation. Try to make your PR more professional by employing the right person, then your brand can be promoted in a proper way.
- Maintain brand image on social media platforms
Social media platforms act as a significant promotion channel for companies, and the brand image could be maintained well through those platforms. Additionally, PR is closely related to social media marketing strategies, most companies choose to cooperate with powerful media or influencers to keep active on social media platforms.
What’s more, companies’ own social media accounts should always keep pace with companies’ trends and interact with followers instantly? In this way, they may get some valuable data and feedback from the potential customers, which could also help them to improve their PR strategies.
- Combine PR with content marketing
PR, which gives a good guide to content marketing, could never be separate from content marketing. Various kinds of methods could be utilized to combine the two strategies. Firstly, specific words in promotion content should be consistent with that in PR articles, which avoids audience misunderstanding caused by different words. Secondly, involving content that is related to a brand image in the promotion content, which may leave a deep impression on the audience. Thirdly, content should be updated at a regular frequency to get more traffic to your websites. And PR articles should act as vital content to promote.
Some companies set up their own websites to show their content, so it will be easier for the audience to recognize their content, which also contributes to the PR strategy.
- Endorsed by the third party
Endorsement from a third party will highlight your brand reputation. Customers tend to trust others’ comments on your brand. In order to get the endorsement, you can try to organize powerful PR campaigns which may become successful cases to enhance your brand influence. For instance, The Message of GE, a serialized science-fiction about tech and aliens ignited the audience passion, and the audience could get to know more about GE through the PR strategy. Moreover, this PR campaign also became the case that could be learned by others.
PR helps companies to get a good brand image and reputation, what should also be given attention to is that all of the PR strategies are based on qualified products and services.