Social Media

Social media is not just a vital platform for people to share their daily life, but also an indispensable tool for enterprises to broaden the business. We’ve concluded the elements to perform a successful social media marketing; however, along with everything else in inbound, social media is continuously changing. With the new techs emerging, marketers have to stay up to date on the trends of 2018, are you ready for the battle of social media marketing? Let’s see what the trending strategies that are worthy of trying in 2018. Video content plays an increasingly important role. Videos like the live videos, the videos elaborately made or those uploaded by the users themselves, which are creative or engaging could attract more audience on the social media platforms. It’s just an excelle...

Instagram and Snapchat give digital marketers a twin platform for video and photo sharing. Within a year, the stories of Instagram have outshined Snapchat with more than 300 million active users daily in comparison to the Snapchat with 178 million. If you are one of them who are not using Instagram Stories, then you are truly missing a lot out there in your marketing efforts. Find out the reason to start creating engaging and evaporating stories for your customers and followers. You must know the five senses that are making Instagram stories better: Home Screen The Home Screen interface is the most significant advantage that the Instagram Stories have over Snapchat. You can see it rightly placed on the top of the native feed, and thus it is easily accessible to users. Once you log i...