Social Media

Instagram has become an essential promotional tool for many brands as it can quickly reach out to a broader audience group. Companies use this platform to grow and maintain their online presence. One cannot doubt this social media platform's ability to do wonders for any business or individual. However, specific marketing strategies can doom everything. As you know, this networking channel is more about aesthetics. If you want your account to stand out from the crowd, you have to take care of this aspect. And when you talk about visual appeal, you have to reckon with the contribution of graphic design. Some brands fail to attract followers, and others tend to lose them over time because of the inappropriate or wrong choice of graphic design elements. If you want to be wary of this situa...

Social media is a powerful tool; there is no doubt about it. From politicians to film stars, everyone is on social networking site. It is quite obvious that celebrities do not operate the platforms themselves. They have PR personal and a team of followers who manage their social accounts. The social web can make a teenage girl into a billionaire in a few weeks. Ask Kylie Jenner about it! She knows all about the authority of such media. Instagram alone took her cosmetic line sale through the roof. And it is not about one celebrity either. Many influencers out there are making a decent living based on their talent to handle networking sites. Big and small, all sizes of enterprises have their public media presence. So, it is of utmost importance to know the ABCs of social media marketing.  ...

Not everything we plan happens the same way. Sometimes it turns out to be a fantastic plan while the other times, we have to give up with the planning. Likewise, the COVID19 outbreak has turned off many things that we couldn't imagine in our wildest dreams. Due to the spread of the virus, many businesses are closed. Although some companies are operating from home, it gets too complicated to handle the operations sitting at home and managing house chores also. In this technology era, we should be thankful to social media for providing us with a diverse platform. Without this opportunity, we could have limited our scope and marketing over the internet. Now, we are already sitting at our homes and working day and night to achieve business goals; you should be smartly working on social media...

Do you ever wonder what all your favourite social media profiles have in common? Most likely, they are always present, and their way of communication is instantly recognized anywhere and at any time.  For managers of these accounts to achieve consistency, they must follow a well-thought-out and specific way of communicating on social networks.  The way we communicate on social networks is like a kind of map that dictates in what form and how our brand appears on different platforms. Communication is also strongly linked to the general guidelines of our brand - it is, in fact, a living document that can be adapted and developed over time as needed.  So I'm talking about a document that says what our tone of communication is, what colours and visuals we use, and what properties make our...

Is your brand managed to get profit for Instagram? Has your Instagram followed sufficiently to drive traffic to Instagram page view? Hence it is a high time to figure out how to drive followers on Instagram. The bigger your audience develops, the more doors will open for you to engage with clients and make interesting experiences for them.  It is very easy and convenient to get paid likes and followers, however organically assembling audience will give you better outcomes. Also, there is no harm in buying the likes and followers for your Instagram page instead of waiting when a bunch of individuals will follow you. But research says that about 50 million Instagram followers are fake? This implies regardless of what number of Instagram users do you have, they are of no use as they are do...

Social media, mainly the Instagram, is tied inextricably to every aspect of your life. It has already changed the way in which you actually communicate and how you actually share information. It has also changed the ways in which you actually make some decisions. Now, without turning on the TV for entertainment or news, audiences look forward to IG, FB and even Twitter for learning more about the world. In just lieu of reading articles about where you can shop, vacation and eat, consumers now just seek out recommendations from the Instagram users, YouTubers and even some starts from Snapchat. With just less time being consumed by spending on traditional media, the time that is spent on social media platforms like IG has grown to by 60 to 90 minutes on every day among US internet users. ...