
The Link Between Content Marketing and SEO
Content marketing and SEO are two completely different approaches. They have different purposes, and the process varies a lot from each other.
The purpose of SEO is to increase the traffic quality and attract maximum visitors to the website. On the other hand, content marketing drives profitable client action using relevant and valuable content.
In a way, SEO and content marketing can be compared as the body and the soul. Content marketing cannot fulfill its purpose without SEO. At the same time, SEO cannot succeed without a good content strategy in place.
In this article, we are going to discuss the link between SEO and content strategy.
Keywords
For driving traffic to your website, SEO is dependent upon keywords. These keywords are selected based on what your target audience is ...