Search Engine Optimization (SEO) Trends term coined by John Mueller, Senior Executive Editor at SEO Monitor, to describe “future trends in search engine optimization“. The term has been used since 1997. Today, most people would likely agree that it refers to a set of basic aspects and trends that search engines would want to continue to adopt, given enough time.
Will SEO Be Over in 2020?
In past years, the term SEO Trends had not been used in its full sense, but it was the term most often used to refer to the essential aspects of an SEO campaign, with which Google was most familiar. As a result, many marketers and companies failed to recognize their particular strengths and weaknesses, and so they ended up making mistakes that would otherwise have avoided.
Overview of SEO Trends 2020
- Website Speed
- Optimized High-Quality Content
- Structured Data
- Knowledge Graph Optimization
- Quality Link Building
- UX & Technical SEO
- Mobile SEO
One of the common mistakes, that is much neglected, is the use of keyword-rich content. This is because Google considers all words used in a website’s content to be keyword-based. Therefore, by using specific words that are keyword-rich and don’t have any competition from competitors (high volume search with a low competitor), you could end up creating high-quality content and capturing a lot of organic search traffic.
However, when an online marketer sees what SEO marketing strategies look like, the first thing that comes to his or her mind is that a competitor’s site will be more optimized than yours. Some marketers already recognized this concept, because they focused on building a site that will be competitively optimized for traffic.
As an outcome, they did not spend enough time on quality-writing their articles, writing a substantial body of content for the purpose of SEO. This, as a result, is one of the biggest mistakes.
The second mistake is in the way that an online marketer writes article content, which includes articles about keyword-rich content. You might be surprised by what this means for your business.
Use LSI (Latent Semantic Indexing) keywords
If your articles contain keyword-rich content, it is likely that your articles will be linked to by high-ranking sites. In other words, when you use keywords in your articles, it will be picked up by the search engines and ranked higher than your articles with less relevant keywords. Therefore, the search engines would definitely find it a better choice to link to your articles that contain these keywords.
Another mistake that an online marketer makes when using keywords in his or her articles is that they don’t place keywords throughout the content. This is because Google doesn’t value word usage when ranking sites. Instead, the ranking will take into account only the placement of the keywords, which will greatly affect the popularity of your site.
Optimize your Website with SEO
If you want to create a good SEO for your site, you should use keyword-rich content but you should do so without keywords over-optimization. Without the use of words that are keyword-rich, you won’t have much luck with SEO, as Google evaluates these sites very closely.
The third mistake is also a very popular mistake, but if you have been doing SEO for a long time now, you would probably have realized that this is simply unavoidable. All online marketers end up implementing keyword-rich content because they are searching for a quick and effective solution for marketing their products. And so, this method is more effective, but only if the content is in a compact and easy-to-read form.
In other words, you need to follow SEO Trends 2020 before deciding whether your content is successful or not. If you do, then you’ll be able to turn your keywords-rich content into valuable links.