Driving quality traffic towards your online store is not an easy feat. In the highly competitive ecommerce market, which is crowded with numerous shopping brands, grabbing quality leads is challenging. No matter how much quality products you are offering to your buyers, you can’t merely convince them to buy from you.
Why are Right SEO Tactics Crucial for Your Site?
The ecommerce industry is booming fast, with 1.92 billion online shoppers worldwide. The figure is estimated to reach 2.14 billion by 2021. The more your site is “easy to discover,” means more it can grab customers and generate sales. Neglecting to optimize your website with effective ecommerce SEO tips means you will lose substantial sales and profits.
Before You Start
This guide contains the ecommerce SEO tips based on the best SEO practices, bits of advice from SEO experts, collected opinions of the ecommerce market, and other such researches. What works for other brands might not work well for your business; you need to stay smart while implementing the below SEO tactics. While implementing the below ecommerce SEO tips in your brand, make sure they align with your business goals and marketing needs.
Ultimate Ecommerce SEO Guide to get Qualified Traffic
Here is a list of some actionable ecommerce SEO tips to skyrocket your website ranking and grow your organic traffic outstandingly.
The first step in implementing the best ecommerce SEO tips is doing keyword research. You must be aware of the importance of keywords on search engine optimisation, but you might not know how ecommerce SEO tips are different from regular SEO. Blogging websites mainly includes informative keywords, while the keywords on ecommerce websites are commercial or shopping related.
While doing keyword research for your ecommerce store, you can take help from Google tools. The auto-complete feature of Google not only completes your search but also suggests the most popular keywords.
On-page SEO is one of the most effective SEO practices for your ecommerce store. This tactic involves optimising each page of your ecommerce site to boost your ranking and acquire more organic traffic. You can do on-page SEO in several ways that mainly include adding keywords into:
- Meta titles and description
- Name of the files
- Alternate text of the images that you put on your website
Another major thing that can make you or break your sites’ ranking is the way you organize all your web pages and their overall structure. Not only a poorly organised website can affect your site’s ranking, but it also frustrates your customers. Simplicity is the key when it comes to setting the crowd of products and categories. To set up the data on your website in an organised manner, avoid two things as much as possible:
Avoid writing any unnecessary content that doesn’t deliver information.
The content that appears so many times on your website can confuse Google while showing the users’ search results.
Optimise Product Pages
Another prominent ecommerce SEO tip that affects your website ranking significantly is optimising your product pages as per your target users’ needs. One way to do this is by using precise, yet informative product descriptions for each product. However, to fully optimise your product pages, you need to work on the following things:
Write a unique product name using the common search terms of your target users.
Provide high-quality product images to let your users get an idea of what they are going to buy.
Product usage videos are a great way to make the users more confident to purchase a product and increase sales.
Putting genuine customers’ reviews on your ecommerce website helps to increase your reliability among your customers.
FAQs help to solve your site visitors’ queries and are more likely to buy from you.
Content marketing can be fun if you are learning how to gain more traffic on your ecommerce website. You can do content marketing in several ways, out of which blogging is the best. Blogging is the first choice of 57% of content marketers to gain potential customers efficiently.
Make the Most Out Of Social Media Platforms
Social media is a powerful means of grabbing huge traffic for ecommerce websites in a very short span. Maintaining a strong social media presence is a must-follow practice to bring your products in the eyes of a wide customer base. From directly attracting the prospects using a deal or attractive offer to engage them with your brand and creating a sense of community, social media’s benefits for getting quality traffic are immense.
Optimise Your Ecommerce Website for Mobile
You cannot ignore this step in today’s highly digitalized era with 3.5 billion mobile users worldwide. Google is prioritizing the mobile optimised websites to rank them high. So, if you want to attain nonstop increasing mobile users as much as possible, don’t forget to implement this tip.
Ecommerce SEO Tips – Summing Up
Getting organic traffic towards an ecommerce website is quite a difficult task, however not impossible. Implementing the above ways rightly as per your business needs, you can boost your site traffic and improve your marketing funnel. Keep in mind that SEO is not an overnight process; it may take can take a few months to deliver results. So, don’t be panic at the start and be consistent with your SEO efforts.
Good Luck with your next SEO strategies!
Steve Martin is passionate about writing tech and shopping blogs. He loves to share his knowledge with the world through appropriate words. Also, his hobbies include Digital marketing on different online discount codes providing platforms. You can read his blogs on Exporthub UK.