Digital Marketing

In the line of duty, most companies already have a game plan figured out for how to run the operations of the different departments of the business. The primary goal common among all businesses is that of growth in customer base and visibility in the specific industry of operation. With the internet revolution, it is hard to imagine a business that has not already joined the virtual world, and while being online is a positive step for your company, it is not nearly enough for you to accomplish your goals. You need more than just a website to thrive, which is why this article is here to give you a comprehensive look at reasons why you need to start practicing SEO. 1. People today are researching before buying Are you aware that more than 70% of the internet consumers research compani...

Being a web editor cannot be improvised. A certain number of rules govern an optimal drafting which, it will be remembered, aims at sharing. Here are six practical tips to proceed ... according to the rules of the art! Who are we writing for? - The researchers and not the readers: let it be said loud and clear, today's web users quickly scan web pages in order to find accurate information. It is essential to structure your text well in order to offer them what they are looking for at the first glance. - The impatient: you have on average 8 seconds to answer your researchers! Your first sentences are crucial: they must be precise, relevant and arouse curiosity. -     Mobile users: 61% of professional executives first use their mobile to consume news. "The user experience"...

WordPress sites can also run into several types of errors and one of the more common and tiresome error is the 500 Internal Server Error. These errors when not fixed for days can deplete the traffic of the website and lose the audience the site has built up. It is important to understand why this error occurs and how to prevent it before knowing how to fix it. What the 500 Internal Server Error Means The Internal Server error occurs when you request a specific webpage from the web server and the server is unable to do so. This happens because of a server-side issue that is failing to load up the page from the server or because of an issue in the file system that is powering the site. The files are essentially in the root directory since that is where the WordPress files are and any i...

Search Engine Optimization service can make your business outrageously successful. Smart branding and expert content play a major role in the road to success. You can read many rags-to-riches stories online about people who started a website as a hobby, and soon it grew into a big business empire. Since the Internet has no boundaries, it is much easier to grow a business fast. There is a huge market out there for all types of products and services. All you need is a good idea, strong branding, and high-quality content. The strategy also plays a vital role in steering an online business towards success. You cannot grow your site unless your content is high-quality. It has to be original and convey your business message. Writing interesting and engaging articles and posts in a personal wa...

In this new season that promises to be rich in technology (AI, connected and intelligent objects, immersive experiences), SEO continues its evolution with the improvement of the algorithms, more and more at the service of mobility and the relevance for the user. What will be the trends for this new year in the field of SEO? If we know that mobile queries have already exceeded computer searches for several months now, mobility should not be the only objective to meet the crawl appetite of engines. These - Google in particular - are primarily seeking understanding, ultimately, respond to the SERP question (s) of the user, without necessarily having to take it to a site. Which act. Here are some tools that may help you pre-digest the work for engines in 2018. Semantic markup (Schema.org...