The presence of your website in the main search engines is essential for your success. It is the showcase that you have so that many people know you and comes to your business. The different technical SEO facts that allow you to improve you’re positioning, increase the number of visits generated by customers and monitor them are essential to ensure the progress of your company.
If you need to improve your search engine positioning to increase your results, you need to optimize SEO (Search Engine Optimization) strategies. Having a good SEO and appearing in the first results of Google search is the dream of anyone with an Internet presence.
Each year SEO evolves changes and becomes a complex discipline to follow and be updated with the latest updates of the algorithm, even so, and according to a study, the biggest drive for web traffic and making your industry famous is organic traffic.
Another aspect that we have seen over time is that if we seek the effectiveness of our SEO strategy we must necessarily unite it in total symbiosis with other strategies such as content strategy or social network strategy.
In this article, I am going to tell you the SEO technical facts that better results and better work in 2018. I will try to explain each of these technical facts in a very simple way so that it is easier to apply them and improve your SEO positioning. For this, you will need supports like these 5 tools to improve the SEO of your website, for more facts click here and follow more technical facts.
Optimization of Titles:
The title <title> is the most important element of your article. It is only displayed in the browser window and search results but informs Google about the content of the page and its appeal will decide if the user continues to navigate to your page.
Contain the keywords that you consider essential, first those that are most relevant. It must be clear, and call attention to the user to enter the page, must be unique within your web. It should not have more than 70 characters if you do not want it to appear cut in the search results.
The subtitles (the h2 or h3 tags) are not so relevant for search engine positioning. Use them to structure the content of the post, improving the attractiveness and usability of the user. Add to your titles some of the most commonly used words in Internet searches.
Role of URL:
The URL also plays a determining role in the search results so it is important that you incorporate your keywords. You can use it to repeat the keywords of the title or use complementary ones. Separate the words with hyphens and eliminate any sign or connector that does not contribute to your positioning. If you use Word Press be sure to change the URL that you assign by default in the “permanent links”.
Meta Description Importance:
A meta description is less important in the positioning of Google but it is relevant for your potential reader. Synthesize the content of your article next to the title and the URL in the search results, so its writing is also key to convince the reader about the interest of your content. Do not exceed the maximum of 172 characters allowed by Google. Simply nobody will see it.
Use the Schema Markup:
It is a way of structuring information to help search engines analyze your content, but above all to highlight relevant information about your article in search results. For example dates of upcoming concerts, products on offer, etc.
It is about incorporating micro tags into your HTML code informing the searcher of relevant information that can be displayed along with the traditional title, description and URL of the page, and helping you to semantically understand the information contained in each part of your post.
Getting backlinks for your articles is still, along with the content, the key factor to improve the positioning in the search results.