Digital Marketing

As the saying goes: "A picture is worth a thousand words," and no person knows this better than a marketer. Visual marketing is a form of content marketing where images, videos, infographics, memes, etc. take precedence over words when getting the message across. In brand promotion, the more creative ideas you have, the more successful your visual marketing strategy will be. Picture book storytelling Remember when you were a kid and voraciously read picture books and comics just because they had images inside? Well, the same principle still applies to adults: a story is made better with the addition of pictures that ease the storytelling process. In visual marketing, content must be round up in a memorable story told quickly, so it is easier for users to share it. Once the story gen...

Marketing is essential to create trust among consumers and, at the same time, inspire confidence while training them in certain aspects related to the activity of the company. Today more than ever, consumers want to learn before buying, and One of the best ways to educate is implement a blog strategy by creating quality content. This is a fact that the figures show. An Inbound Marketing report, carried out by Hubspot, details that 80% of companies that use blogs as a marketing strategy acquire new customers thanks to the creation of valuable content that is published there. However, the blog must be created with a purpose and follow a plan to ensure the best results. To do this, before making a publication, it is necessary to do some preliminary research on the keywords, plan a calenda...

 Online content marketing is becoming a big deal, and the bigger of a deal; it becomes the less genuine and organic the content of the internet will be. Marketing your blog posts could probably be as big of a job as you wanted it to be. There are enough ways and methods of marketing content that someone could spend a full workday doing nothing else. As people master the art of SEO and online marketing, the methods that work the best get repeated and rehashed repeatedly. In a sense, it becomes more valuable to know how to work the system than it is to write a great post. To be clear, doing your research and being keyword thrifty is fine, but it shouldn’t ever become your primary focus. The reason is that a well-written blog post or article will do a lot of the footwork on its own and ...

Infographic design is valuable content in your marketing strategy to attract potential customers. It allows a quick understanding of a text, as it summarizes the main points through graphic visual resources. Besides, the visual content will be more likely to be shared on other sites and social media, which will give more authority and relevance to your company as a source of relevant information. If you neither have a design team nor are a designer, you can use tools to create online infographics yourself. Want to learn how to create infographics in a practical way for your site content? Keep reading and add this format to your inbound marketing strategy. I’ll introduce you DesignCap Infographic Maker here. Overview of DesignCap DesignCap is a tool of choice for creating infographic...

For those who are not entirely marketing professionals, but are running marketing campaigns to promote your business or service, this article is a must-read. The article discusses the most common outreach mistakes you can avoid while trying to reach your sales target. First, take a quick overview of outreach sales. If you didn't already know, cold-calling is passé. Outreach is the technique you should be using to target cold leads or past customers who are no longer doing business with you.  It entails reaching out to them with profound messages at the appropriate time. With a compelling outreach message, you can expect 90% responses with five weeks. So, avoid the following mistakes and let the numbers do the talking.  Reaching Out Without Research Outreach messages are all about p...