The simplest definition of a showroom is a room or hall which is used to display the samples of goods that are for sale. It sounds quite simple, but here is a catch. These goods can be a wide variety of objects like electronics, cars, clothes, furniture, kitchen accessories, and gadgets etc. So, one size fits all doesn’t sync when it comes to showroom interior design.

The purpose of a showroom is quite multifaceted, which reflects onto its interior design. A showroom for cars would never be the same as a showroom for tailors. However, the basic concept of every showroom, which is to market your products correctly, remains the same.

Here are the three basic concepts you always need to remember & implement in every kind of showroom interior design:


This aspect reflects into space through physical manifestation. The primary objective of a showroom is to aptly display what’s there to offer, along with creating a strong brand impact. You can utilise the company logo as a centrepiece in generous spaces.

This will have an instant & memorable impression on the customers & they will think about this again after leaving. Moreover, you can use the official graphics & colour scheme of the brand to add that extra oomph to the design.


The promotional aspect of each showroom interior requires to be carefully considered. The goal is to make the concerned customers in the product that is sold in the showroom, so you have to highlight what you are selling. You necessarily need to create an attractive ambience, but this is of no good if it is stealing the thunder from what you are selling.

Customer experience

Lastly, you require creating an experiential atmosphere to hook your customers completely. What makes an attractive showroom design is a fact that you have the right arrangements, ensuring that all the products are displayed well. This would include social interactions & interactive interior design. You are taking your customer on a journey by creating an atmosphere/experience/display which that will have trouble forgetting.

Here are a few basic things that you always need to remember while creating a showroom interior design. Further, let’s have a look at some of the types of showrooms and how you can ideally design them:

  • Fashion showrooms

The primary use of a fashion showroom tends to get quite murky, so let us clear that up first. A fashion showroom can usually be used in three major categories – as a factory outlet, as a special sample merchandise museum, or as a tailor shop where special presentations & fashion shows can take place. So, the attractive showroom design, as well as the layout, would depend on what kind of showroom you require to go.

  • Car showrooms

Although a car showroom technically falls in the category of retail design, its unique product showcasing makes it a genre of its own. Typically, the car showrooms have two parts – the actual showroom and the workshop, which is usually located in the back. Occasionally, big brands go for a personal track that can be used for a test drive as well.

This type of attractive showroom design is basically for marketing. You are creating a siren call for the customers to attract them to your products in the display, which means there needs to be a visual connection to the exterior. This is why car showrooms like Suzuki, Toyota & Honda have got large glass facades from where you can see the featured cars.

  • Product design showrooms

The product design showrooms like appliances, electronics, and other gadgets require a unique kind of attractive showroom design. This type of showroom interior design depends entirely on the genre and size of the product. Electronics showrooms are usually divided into different sections according to the kind of appliances. The washing machine would be in a separate part from the television, microwaves or grinders.


The definition of attractive showroom design is different depending on the product that you are displaying. This read is a useful discussion and guide to opting for a beautiful showroom design depending on the product that you are selling.