Brand awareness is essential, especially in the digital age. It’s one thing to gain a following through word of mouth, and it’s an entirely different thing to generate a solid sense of brand awareness online.
Understanding how to increase brand awareness online is part and parcel to finding success in 2020. We’re going to explore some key ideas in digital marketing today, giving you a glimpse into some tips that you can incorporate into your business.
Hopefully, we can give you the information you need to start seeing a serious increase in your following and brand awareness.
How Can You Increase Brand Awareness?
We’ll run through a few of the most important pieces of a digital marketing campaign. We’re also going to look at some tactics that you can use on social media to boost your exposure and gain a larger following.
Let’s get started:
Solid Web Design
The quality of your website is an essential piece of the puzzle. While there aren’t too many direct ways to gain a following by merely having a website, having a good website makes it a lot easier to use the tips we’ll get to later.
First, it’s essential to have a site that’s intuitive for users to use and navigate. If you can draw people to your website, the last thing you want is to lose them because they don’t trust your site.
Second, search engines like Google value websites that are up to date and optimized. That means getting rid of dead links and setting your pages up, so that’s easy to understand. There are many elements to quality web design, and that’s why it’s typically a good idea to work with a professional.
Understand SEO Fundamentals
SEO stands for “search engine optimization.” This is the process of creating your website and content in response to the preferences of search engines you’re trying to rank for.
Search engines work with an algorithm that ranks the relevance of sites based on roughly 200 factors. Optimization allows you to try and rank higher for specific keyword searches.
There are a lot of elements of optimization, but one of the most important is keyword optimization. Keyword optimization is the process of writing your content while using very specific keywords in particular places.
The keyword you optimize for is a specific phrase that users are commonly searching at the moment. We identify those terms and phrases through keyword research, which helps determine your target demographic’s searches.
SEO is a big part of reaching a wider audience and cultivating a following through your page’s primary content. If you can rank for trendy search terms, you’ll be in an excellent position to increase your bottom line and find a bunch of new customers.
There are some great professional courses that you could take to increase your knowledge of how to ramp up brand awareness.
Typically, people leading these courses are experts in the field and have experience cultivating a brand themselves. For example, people leading SAFe training programs are experts at training individuals to increase their career skills and putting them in a position to succeed.
It’s a good idea to explore online courses right now, as they’re likely aren’t many in-person options. You might think there’s nothing you could learn from a course that you couldn’t understand through online searches, but you never know what you could get from a teacher.
Find Your Target Group
Once you identify your target audience, please do your best to research their general habits online. Most social media sites are home to particular groups that do specific things.
For example, people are more likely to use Pinterest to find things to buy, whereas Facebook users might have different intentions. It’s crucial to find out where your target audience spends its time so you can invest your energy into those social media platforms.
It’s important to be present on all of the leading social platforms, but you should invest in ad space proportional to your demographic’s interest in that platform.
Create Regular Content
If you look back to our section about keyword research, you’ll see that you can find what people are looking for online by seeing their keyword trends.
When you find a keyword phrase that your target audience is searching for, you can create content in response to that term. That could mean a blog post, a video, or other media that your demographic enjoy online.
The key is to be on top of keyword research and create content to release every couple of days. When the content comes out and is optimized well, you’ll gradually see your rankings increase.
If you do an excellent job, you could see rankings in your first few posts. It’s important to remain consistent and stick to the process, though.
As you create more posts and get more traction, the traffic from one post will lead users to other posts, your main pages, and your sales pages. As these posts all help each other over time, your page will pick up more domain authority.
Domain authority is just another ranking that search engines use to find your relevance. If you have more domain authority, it essentially means that users enjoy your content and trust your voice. That’s a perfect thing.
Spread Your Content Online & Engage
When your content is ready to go, blast it on your social media pages. Make your posts as enticing as possible and even try to make the captions interactive.
The more engagement you have with your audience, the more likely people relate to your brand voice. The more they relate, the more they like, share, comment, and spread your information to new audiences.
There’s nothing better than the recommendation from one friend to another, and you’ll only get that if you can connect with your current following, no matter how small it is.
Looking to Expand?
Knowing how to increase brand awareness is a complicated process, but we’re here to help. If you’re still in need of more ideas on moving forward, you’re in luck.