3D computer generated images of proposed building projects and other types of constructions are being widely used by architects and designers to showcase their designs to clients. The steady advancement in computer graphics has enabled the creation of realistic 3D commercial rendering for building projects. Commercial rendering has become ubiquitous in the real estate market with both small and mega commercial companies wanting to see 3D architectural renderings of their future buildings before giving the contracts to architects and builders.
There are a plethora of advantages to commercial rendering. Some of them have been discussed here.
· Realistic Presentations
3D commercial rendering blurs the line between virtual world and reality. The 3D rendering captures everything in minute detail right from the building layout to the location of a parking lot. The client has a clear image of the type of building that would be constructed for his/her business operations. In effect, the customer’s imagination and the architect’s and designer’s design ideas appear in the form of realistic 3D images.
· Easy Decision Making
Commercial rendering presents a much more accurate picture of the proposed building than simple sketches. Thus, the customer is able to determine whether or not the design is according to his or her needs and requirements. Any change to the design can be made at the stage of design itself. This prevents any kind of disagreement between the client and the builder after the construction has commenced.
· Enables A Plethora of Options
3D commercial rendering enables various designs of the same project to be presented before the client. The client may ask for a particular design idea which may not be feasible for the building. In such a case, the architect can present two 3D renderings with one having the design idea while the other not incorporating the idea. This way the client is able to view the imperfections of his/her idea first hand and decide on the better option. Many 3D renderings of the same project also give a lot of options to the clients.
· Visualization of Interiors
3D commercial rendering also provides the best visual presentation of the interiors of a commercial building. Everything from the size of the rooms, seating capacity, ventilation, light penetration and other features are clearly visible in a 3D rendering. The client is able to assess the proposed interiors according to many factors and suggest improvements.
· Easy Customization
Architectural details such as floors, finishes, colour of the walls and other things can be changed easily in a 3D rendering. Thus, the client is able to ask for changes according to his/her wishes and requirements and see the effect firsthand. This enables them to have a good understanding of the overall effect of the different design features on the building.
· Better Construction
Commercial rendering enables the builder to get a correct understanding of the architect’s design. 3D rendering enables the builder and the workers to know exactly the type of building they need to construct down to the minutest details. Thus, the workers are in a much better position to implement the architect’s and the client’s ideas to perfection.
· Good Publicity Material
Commercial renderings are used by construction companies to promote their upcoming projects among people. For example, many builders use commercial renderings of their upcoming office complex or mall projects to attract customers. Hotel renderings are also used to attract customers by making them view the splendid location, design and other comfortable features of the hotel. Visual renderings enhance sales because clients have a clear idea of the various aspects of the project.
· Cost Effective
Making scaled models of buildings is expensive. 3D commercial rendering is not only much more effective but also costs much less than scaled models.