In the line of duty, most companies already have a game plan figured out for how to run the operations of the different departments of the business. The primary goal common among all businesses is that of growth in customer base and visibility in the specific industry of operation.
With the internet revolution, it is hard to imagine a business that has not already joined the virtual world, and while being online is a positive step for your company, it is not nearly enough for you to accomplish your goals. You need more than just a website to thrive, which is why this article is here to give you a comprehensive look at reasons why you need to start practicing SEO.
1. People today are researching before buying
Are you aware that more than 70% of the internet consumers research companies online before considering them for transactional relationships? Based on the high number of people joining the internet every day, there is more demand for useful information that could persuade people into action. Ideally, having a functional website is not good enough. People are busy looking for information that will validate their choices in products and services.
To find a new customer base, you must be willing to embrace the changes online, and that includes SEO. Social validation is playing a significant role in influencing sales for businesses, but for people to start recommending others to your website, you cannot keep your site buried deep in the search rankings. People should be able to find you online and effortlessly.
2. Your competitors are doing it
Does it ever occur to you that your business is not the only company in your sector that is competing for the market share? Typically, there are ten spots available in the first page of search engines’ rankings, and millions of other websites are competing for these positions, including your competitors. The spots are even lower for mobile search results display, which means more competition.
Each day, new websites are launched, and old sites are improved, and this could only mean that your competition keeps growing. If you are not practicing SEO, then you should rest assured that your competitors are getting away with all the market share, effortlessly.
3. An opportunity to build your credibility
Most internet users focus on organic search results which means an investment in SEO will work to your advantage. The moment your rankings go higher, people will begin to notice your site in their searches, and to them, this seems like a recommendation from search engines that your website is worth visiting.
The type of content you share ultimately determines whether our visitors will stay long enough on your website and whether they would be willing to come back. If you practice SEO, then you rank higher and have high-quality content, and this way, you attract a larger audience that has found trust in your brand as reliable for credible information.
4. You do not want to be left out of mobile searches
It is evident that the mobile audience has outshined the desktop audience. More people today are joining and accessing the internet from their mobile devices, and this could only translate to a higher mobile search on different search engines.
Without SEO, you cannot capitalize on mobile-first optimization, which means that you cannot please your mobile audience, neither show up in mobile search results. Since the mobile searches are more than the desktop searches, it is apparent that you are missing out on a great deal of customer target.
5. Social media has taken over the world
Truth be told, social media has revolutionized the world, and people of different demographics are now pleasuring at the service of social media platforms. For businesses, social media has translated to a powerful digital marketing tool, coupled with relationship building and maintenance.
For the internet audience, social media platforms are relational platforms, as well as search engines. As people are doing their research, it mostly starts from social media, hen to search engines. If people cannot find you on social media, then it is more like you do not exist. You can only understand, appreciate and capitalize on the value of social media if you are practicing SEO.
6. SEO is here to stay
If you have been looking for one of those things that you can invest in long-term, then you have SEO. over the years, SEO has only been seen to grow, with changes in the audience expectations increasing as regards the type and quality of content they expect, as well as the customer support and service they demand.
Further, search engines are only refining their algorithm is a bid to provide the ultimate user experience to its users, and if our website does not play along with this agenda, then you will be losing out, even in the years to come.
SEO has come a long way now, and companies that have employed its use have already enjoyed the fruits. Look further into how you can track your performance on SERP by visiting https://serpbook.com/blog/rank-trackers/.