In case you’re looking for prospective and profitable business opportunities, the world of technology was likely near the top of your list, and for a good reason. The industry is exponentially growing, the average success rate of startups is continuously increasing, and the possible earning potential is higher than ever. But for every successful small business in this field, there are hundreds of failed startups that never had the chance to reach their full potential. To that end, any entrepreneur hoping to succeed in the tech sector needs to have a strong business objective, and here are some of the best technology-related business ideas to watch for in 2022:
1. Streaming services
When it comes to streaming services, options like Spotify and Netflix tend to get the most attention among consumers and investors alike. But the popularity of such platforms also creates plenty of opportunities for building your own streaming service, possibly for more specific, niche content. For instance, you can create a live streaming platform such as Twitch, or even develop a more unique service like those focusing on instructional videos or child-friendly content. No matter what you select, the global streaming service industry is expected to generate around $30 billion in revenue by 2025, making it a great option to invest in next year.
2. Podcasting options
Podcasts are another content innovation that has gained plenty of attention and popularity over the last couple of years. As media is increasingly being consumed on the go, and over half of the US population has already listened to a podcast at least once in their life, this industry presents plenty of possibilities, and any company needing to grab the attention of their audience should undoubtedly invest in podcasts come 2022. However, most consumers listen to podcasts on audiobook platforms such as Audible or music streaming services like Spotify. If you are looking to seize a new business opportunity, creating a new, efficient platform focused solely on podcast streaming can also be quite a profitable startup idea.
3. Customer experience
Many industry experts believe that customer experience management (CXM) platforms such as ZenDesk will make customer relationship management (CRM) systems obsolete in the near future. Although CRM systems allow companies to manage consumer data, CXM solutions can combine all marketing, sales, and customer service information into a single base. What this means is that irritating customers with repeating promotions and attempting to sell them products and services they already have will no longer be an issue. Instead, a centralized CXM base will allow businesses to treat their consumers with more dignity, loyalty, and respect, thus helping to improve their sales, advertising, and customer support efforts.
4. Digital marketing
Of course, digital marketing solutions will still be needed in 2022, and that is exactly where experienced agencies like AdVisible come in. By creating a marketing strategy perfectly suited to the needs of any business, such experts are able to utilize efficient SEO techniques, beneficial Google Ads, smart social media tactics, and even brilliant web design in an effort to help companies reach growth and success more quickly and easily. For any organization looking to improve brand visibility or expand its business in the upcoming years, working with such professionals will truly be crucial for prosperity in this digital world, regardless of the industry it operates in.
5. Content automation
Websites, social media, and curated content are now incredibly important parts of marketing strategies, with many companies creating accounts on different social media networks such as Facebook, Instagram, Twitter, and TikTok. All of these platforms require different tactics for content planning, production, analytics, and account management, but there’s not yet an efficient tool available on the market for simple management, analytics, and promotion on all channels. There is clearly a gap in the market, and any business that manages to develop a centralized hub for automating different content and managing various social media accounts from one single place is sure to achieve success in the following years.
6. Artificial intelligence
The phrase “artificial intelligence” might not seem broad at first, but it is actually used to describe a wide array of technologies related to computer vision, machine learning, natural language processing, etc. Even though AI isn’t a new technological advancement, and has been an integral part of many major industries for quite some time now, it is evolving particularly quickly, and becoming more and more sophisticated. With the sudden growth in the field, the market potential of artificial intelligence is increasing as well, with growth reports exceeding 150% in 2019. This makes artificial intelligence a brilliant industry to invest in or even build a startup around in 2022.
7. IT consulting & cybersecurity
Considering the fact that cybercrime is continuously on the rise, particularly during recent years, companies are facing an increasing threat of potential cyberattacks each day. In turn, this makes the need for cybersecurity experts and professional IT consultants more important than ever. As an expert IT consulting business, you can evaluate the security systems of companies, run necessary tests, and offer valuable advice on protection against cybercriminals, or even take care of more basic aspects such as setting up computers and troubleshooting common issues, all of which will be needed in 2022 as well.
The world of technology is continuously evolving, and finding profitable business ideas that will stand the test of time might not be quite as simple as it seems. However, any ambitious tech-savvy individual can still find a number of prospective business ideas that suit their interests and skills in this comprehensive list.