8 Google Shopping Campaign Tips to Generate Quality ROI
We’re less than a month away from a brand new year. Are you ready to get the best ROI from your Google Shopping campaigns? Here are some areas to focus on to increase the effectiveness of your Google Shopping ads.
1.Accurate Values for Unique Product Identifiers
If you’re undertaking Google Shopping ads management on your own, ensure that UPIs (Unique Product Identifiers) such as GTIN, MPN and brand carry accurate values in the product data feed. UPIs are the essential attributes in your product feed, and you’ll typically have to submit at least two or three for each product. Check-in which countries GTIN is available and include the number of your product is being sold in that country.
2.Product-Focused Titles
Google allows seventy characters for product titles, and you should o...