With so many events to attend and so little time to attend them, it can be challenging to know how to make yours stand out from all the rest.
While a significant portion of the solution comes down to high-quality marketing and a fantastic line-up, there are other strategies that you can utilize now to ensure your events continue to gain more exposure and increase attendance in the future.
If you are interested in putting on the best event possible (and who wouldn’t be after putting so much time and energy into it), here are three innovative strategies for hosting a noteworthy event.
1. Livestream the whole thing
Practically every event has a limit on the number of people that will be able to attend in person. In the past, that was the cap on how many people you could reach; but, that is no longer the case. More and more event organizers are opting to live stream events in a bid to reach more people.
Even if your event is on the smaller side, you can still benefit significantly from investing in and setting up a live stream channel. In reality, small events can profit the most from live streaming as it will enable you to sustain an intimate experience while touching a widespread audience.
If your event is sold out or full, live streaming is a fantastic way to extend the event (and, therefore, your brand reach) beyond the capacity. Additionally, by providing these viewers with a live stream experience, they are more likely to choose to attend your future events in-person.
The greatest thing about live streaming is that you can continue using the footage well after the conclusion of the event. Take the content and repurpose it for social media posts, for promo videos, for marketing purposes, and to produce teaser trailers for forthcoming events.
2. Hire a professional MC
One of the best ways to make your event a resounding success is to hire a professional MC to command the entire production. In fact, depending on the type of event you are hosting, it may even be general practice to have one. While the role of the MC will hinge on the style of the event, usually, awards nights, conferences, product launches, galas, and dinners need a professional MC.
The role of a professional presenter will include:
- Ensuring the schedule runs on time
- Keeping the audience interested and engaged
- Presenting speakers, VIPs, and other guests
- Maintaining the flow of the event even when there are unexpected situations
When looking for the right MC in Dubai (or wherever your event is taking place), make sure you are searching for one who has specific experience in the type of event you are hosting. While many MC skills are transferable, some hosts will be better at handling particular kinds of events.
The bottom line is that having a professional MC onboard is a surefire way of making your event a whole lot more memorable than the majority of other ones.
3. Create an event hashtag
Let’s face it; it is 2019 and (almost) the whole world is on social media. While you are planning your upcoming event, you also want to ensure that you are focusing time on creating a clear and thorough social media and digital marketing strategy surrounding it. Your plan should include email marketing strategies and social media promotions.
One of the best ways to both utilize social media and ensure there’s enough buzz surrounding your event is to create an event hashtag that is known by all attendees and those who are following along with the proceedings.
The idea is that by having an event hashtag, when people use social media to discuss your event, they will include the hashtag. This, in turn, makes it simpler for them to engage with your company and others who are communicating about it.
However, the benefits aren’t merely limited to opening up communication between you and your guests, but it is also a way to garner free PR as people outside the event will also be able to tap into the content that has been tagged with your hashtag.
When you have created your hashtag, make sure to promote it heavily on the event website, in your emails, and on other marketing materials so that people know what to use.
Planning for another event? Be sure to apply the above techniques in your upcoming event, and see the difference.