
Customer Experience for SMES: How to Get It Right From the Start?
The modern consumer of the digital millennium will expect nothing but the best when it comes to the experience and customer service offered to them. When the consumer chooses to interact with instead of the numerous options available in the market, they expect reciprocation for their effort. As the patterns of consumption change on fastidious speeds and competition runs rampant in all niches of the market, maintaining an optimal customer service has become a need of the hour for the small and medium enterprises. Studies have estimated that by the end of 2020, the aspect of customer service over product/services will be the key differentiator among different businesses. When discussing differentiators, one must not miss out on the fact that the dynamics for SMEs differ significantly from...