Apple products are more generally more expensive compared to the company's competitors. It managed to leverage its brand and reputation to command a higher price point from consumers. Over the years, the name has been equated with quality, and there's a term explicitly invented to describe the phenomenon, and they call it "Apple tax." The same goes for Mac or the MacBook series, which would be more costly compared to Windows desktops and laptops. Nevertheless, people are not afraid of the Apple tax, as shown by how they still patronise the company's products. The number of Mac users in Australia has grown slowly, but steadily, over the years. According to data, from about 14% in 2011, it is now around 17%. Windows is still the dominant player, accounting for about a third of the market...
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.