How to Optimize Your Website Performance for Fast Loading Time?

Popular websites get thousands of visitors every minute. Many business websites like TechCrunch, CNN, Sony and Disney garner high amounts of traffic every day. Many times the site’s performance gets hampered and the server crashes. This happens only because the website is not optimized properly making it really slow

Your website’s speed matters when it comes to ranking on Google, there is a vast number of ways that improve your website ranking. Therefore, it is very important for you to speed up your website for a better SEO performance also. It has been observed that if the loading speed is more, visitors don’t stay too long on your blog or website and you will have a high bounce rate.

There are many ways through which you can optimize your website performance with a faster loading time. In WordPress websites, there are numerous WordPress plugins that can help speed up your site considerably. Also, there are many other methods used in optimizing many websites for a better performance.

Let’s have a look at a few things that can help optimize your website for a faster loading time.

1. Opt for a Dedicated Hosting Service

Hostgator and Bluehost offer inexpensive shared hosting plans, and they are suitable for newbie bloggers. But when the number of visitors starts increasing, then the website starts responding slow. This is the reason a Dedicated Hosting Service is preferred. There are many hosting providers like Bluehost providing one of the best-dedicated hostings. The prices are a bit high but it gives you complete control of your website. It will give you better uptime for your site, and also page loading speed is fast. It increases the overall performance of your website.

2. Use Content Delivery Network (CDN)

A CDN delivers your content be it files or images to your visitors from the data center which is located closest to that visitor, anyone around the globe. For example, if your visitor is from Australia then the content will come from a server located in Australia only. It is a collection of web servers found all over the world to deliver content in quickest time as possible.

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Cloudflare is the most popular CDN. This method reduces the load on the server as copies of the files are stored in multiple data centers in the world. When there is high traffic, servers may crash. CDN acts as a support and prevents your website going offline.

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3. Check your Website Speed Regularly

As already said, if your website is not loading fast then the users lose interest giving your site a high bounce rate. But at the same time, with an increase in traffic, the page load speed decreases most of the time. There are many tools like GT Speed Metrics and Pingdom Website Speed Test to check website speed. Pingdom tool is used the most in measuring the website performance. It tells you about the strong and weak areas of your website. Which areas are fast and which areas are slow and on which areas we need to make necessary changes. It helps you to identify broken links, cache information.

4. Optimize the Images before uploading

Every website uses many images and generally, they are of HD quality The file size of the image affects your website performance. More extensive image files load slow, and hence, the site also takes more time to load. Use WordPress plugin WP Smush to compress the image file sizes from MB to few KBs. Make sure that all the image files are in formats like, JPG and PNG which are most preferred image file format. Limit the number of images you are using on your blog. There is no need to upload additional images to your blog, like uploading two pics for one small article.

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5. Enable Caching on your Website

Caching increases your website performance when you encounter high traffic. You can do server-side caching which is a little-complicated process. Numerous WordPress caching plugins are on the market that does this work without you knowing coding. Cache is a temporary storage area. The files you request from any web page are stored on your hard disk in a cache subdirectory under the directory for your browser. When you return to a page you’ve recently visited, the browser gets those files from the cache rather than the server, saving the network from the burden of extra traffic. W3 Total Cache is the most popular caching plugin.

6. Limit usage of Unnecessary Plugins

Plugins whether free or paid to give better website performance, like Yoast SEO plugin improves your website SEO and helps in better ranking of your website. But an excess of anything is bad. Plugins have javascript files associated with them. This extra javascript file causes an impact on the page load speed of the website. So it is very important to analyze and judge, which plugins to keep and which one to discard. For example- you don’t need two backup plugins, Backupbuddy and WP Time Capsule. Only one plugin is enough.

Final Words

These are very basic steps to ensure the smooth running of your website. Your site’s performance is very crucial for you. If you are running an online business then it is directly proportional to your profits. It is not necessary to have developer kind knowledge to maintain and improve your website’s performance. By following the aforementioned steps you can exponentially improve your website’s performance.

About the Author:
Naveen is a Digital Marketer by Profession, Blogger by Passion, and kind by nature. He is working with JoomDev – A Leading Joomla Template and WordPress Themes development company in India. Apart from this, he loves to research and converts new ideas into reality.