Social media, mainly the Instagram, is tied inextricably to every aspect of your life. It has already changed the way in which you actually communicate and how you actually share information. It has also changed the ways in which you actually make some decisions. Now, without turning on the TV for entertainment or news, audiences look forward to IG, FB and even Twitter for learning more about the world. In just lieu of reading articles about where you can shop, vacation and eat, consumers now just seek out recommendations from the Instagram users, YouTubers and even some starts from Snapchat.
With just less time being consumed by spending on traditional media, the time that is spent on social media platforms like IG has grown to by 60 to 90 minutes on every day among US internet users. The current rise of the ad blockage use too has become a major concern for the marketers as this technology will mainly prevent digital display ads and even some pre-roll ones from reaching the potential or the intended audiences.
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In current response to these proper trends, influencer marketer has already replaced the traditional advertising forms as one effective way of reaching the online audiences. Right now, around 84% of companies have already planned on implementing influencer marketing strategies in the current 12 months. Again, another study recently found out that around 82% of consumers might take the advice of social media influencer whenever deciding on the items to buy. You will come to learn more about that from Gramblast.
Despite this current growing popularity of the influencer marketing, there are still some marketers who are unsure on how they can leverage the influence of the current social media stars for the development, launch and even for measuring the effective influencer marketing based campaigns.
Get to develop your influencer marketing campaign in a few steps:
Launching your first IG influencer marketing campaign might seem to be an insurmountable task, mainly for marketers who might never have worked with social media stars. So, the steps are processed down into some manageable steps for helping companies to just navigate complexities. These steps will further help them to avoid some of the common pitfalls mostly related to IG influencer marketing campaigns.
- Start by just determining the audience, budget and goals:
Like most of the current advertising initiatives, the first steps for creating an influencer marketing campaign will mostly be used for determining budget and also for establishing the target audience. Trying to set up some of the campaign goals or just key performance indicators or KPIs can also help in informing the kind of campaign you create and the influencer or groups of influencers you are planning to partner with.
- For the next step choose the best stage:
The platform that you select for influencer marketing campaign will be determined by the current target audience. Do your potential consumers spend the most time on IG, Snapchat or FB? Do you think that the audience will be quite receptive to the YouTube video of that sponsored posts on the IG? Trying to answer these questions will always help you to choose the right social platform to work with. It can help in resulting in the most successful campaign. Just like focusing on the WordPress based IG theme, you have to be sure of the best platform too.
- Set up that publishing schedule:
For ensuring that the influencer’s content is quite impactful, you might have to consider coordinating campaign launch with some of the other Ad initiatives. It has to work on various social media channels, especially on IG with its 800+ million monthly active users. After you have selected an influencer, the person will also come to know when the followers are the most engaged ones. You can also take advantage of the peak days and optimal form of publishing times for some of the best results.
- Get to find the right form of social influencer:
Around 75% of the marketers will say that they have identified the right form of social media influencer to work with some of the most challenging aspects of rolling out influencer strategy. It will take place Even though the procedure can be made simplified by just checking each social media start of the IG platform before initial contact will be made. It will further utilize influence marketing platforms or tools and partnering with the established influencer-based marketing agencies and companies.
It is mandatory for the influencers of the IG sectors to align with the company’s brand identity and messaging. It is mandatory to have some higher levels of the social engagement on content and then correspond in professional and prompt manner.
- Time to outline the influencer marketing campaign:
After you have chosen the IG influencer, it is your responsibility to communicate clearly on what you are actually expecting from a campaign. It is time for you to create campaign brief that might add copy points, goals and some creative guidance. However, avoid exerting way too much of pressure or control over the content of the influencer. The person will know the right time when to resonate with audience and marketers, on the other hand, are advised to work with each media influencer while developing campaign content, without dictating them.
- Time to negotiate rates and then draw up contracts:
Even though many influencers might rate card with the predetermined compensation figures, some of the complex campaigns will require negotiations. Once you have reached out to an agreement, all the parties must sign a legal contract stipulating payment, publishing schedule, deliverables and even licensing rights.
- Make sure to review the campaign content:
Even before you finally launch the campaign, take time for reviewing aspects of influencer based content to ensure it add the necessary copy points. It can align with the messaging of the brand and adheres to FTC guidelines associated with proper disclosure of the sponsored content.
Following these simple yet promising points can help you work on the Instagram influencer marketing campaign. It will definitely work in your favor.