Digital Marketing

Not everything we plan happens the same way. Sometimes it turns out to be a fantastic plan while the other times, we have to give up with the planning. Likewise, the COVID19 outbreak has turned off many things that we couldn't imagine in our wildest dreams. Due to the spread of the virus, many businesses are closed. Although some companies are operating from home, it gets too complicated to handle the operations sitting at home and managing house chores also. In this technology era, we should be thankful to social media for providing us with a diverse platform. Without this opportunity, we could have limited our scope and marketing over the internet. Now, we are already sitting at our homes and working day and night to achieve business goals; you should be smartly working on social media...

Do you ever wonder what all your favourite social media profiles have in common? Most likely, they are always present, and their way of communication is instantly recognized anywhere and at any time.  For managers of these accounts to achieve consistency, they must follow a well-thought-out and specific way of communicating on social networks.  The way we communicate on social networks is like a kind of map that dictates in what form and how our brand appears on different platforms. Communication is also strongly linked to the general guidelines of our brand - it is, in fact, a living document that can be adapted and developed over time as needed.  So I'm talking about a document that says what our tone of communication is, what colours and visuals we use, and what properties make our...