Digital Marketing

Do you think that your MailChimp marketing strategy may not be working? If you’ve checked your click-through rate (CTR) analytics and they’re lower than you want, lower than the industry standard, or decreasing with every email, it’s time to make a change (or several). When subscribers neglect to click the links in your email campaigns, you end up missing out on website traffic, leads and, ultimately, sales. This can have a serious impact on your income, and even make you wonder if you should completely change careers. To fix this, you have to first think about what it is that makes email audiences want to click links. There are a number of tips and tricks you can try out to see if they make a difference with your CTR. With these strategies, you’ll hopefully get more traffic to your we...

Are you a complete newbie in setting up a small business? Or do you already own an established business but want to grow it to become bigger? Not to worry we have got you covered in today’s blog post. Marketing (especially digital marketing) plays a big role in you successfully gaining, retaining and growing your customers' list. Below are some of the best practices to keep in mind while expanding or establishing your business. 1. Know Your Audience: You must know who your target audience is, what they want,  and how you can reach them. These three things are important if you want your advertisement and promotions to be more effective. Are they young or old? Wild or calm? Trendy or traditional? Male, female, single or married or both? What are the issues giving them trouble? What ar...