The animation is a process of creating an illusion of motion by a fast succession of images which have maximal similarities.
How they capture the target audience
A target audience is a particular group that is aimed at by a film, book or advertising campaign. In recent developments, animated videos have been often utilized to capture a target audience to meet various objectives. The use of such animated videos in different context has constantly helped in capturing and maintaining the concentration of the target audience as shown;
They make the situations more practical and real
Animation bends nature and its laws allowing for an explanation of complex concepts more easily. It provides the ability to bring concepts to life allowing the target audience to follow easily and concentrate. Some illusion concepts are complex to explain to the audience and the application of the animated videos breathes life and makes the ideas practical and easy to understand. The emotions and concentration of the audience are drawn when subjects being presented are made practical and much more realistic.
Gives precise context of ideas
Theoretical explanation of some ideas is practically impossible and makes the target audience lose concentration. Animation breathes context to some far-fetched concepts and provides a conduit for understanding to the audience. Sometimes drawing the imagination of the target audience to understand the context of some subjects is very difficult. Visual representation of some ideas puts the content in context and smooth flow with the audience. Animations have a significant excitatory effect on the brain and easily draw the attention of the audience.
Striking the right tone
Sometimes, explanation of the topic at hand can be very difficult and complex and may fail to send the exact intended message to the audience. Animated videos strike out these existing factors and provide emotional tones to the subject. They significantly help in exploring complex subject efficiently and effectively without the target audience putting up their defenses. The visual presentation of subjects using animated videos sends the exact intended tone that is difficult with theoretical explanations. Animations project clear emotions of different subjects to the audience creating a proper attachment and clarity of the information.
Visual representation of abstract ideas
The most important benefit of applying the animated videos is the visual representation of abstract ideas. It’s very challenging trying to explain something big, for example, global logistics or something small like a microprocessor or something absolutely abstract like a Bitcoin. Application of animated videos makes it possible and easy for the audience to follow and understand. Animation captures complex ideas on screens without constraints and hence captures the attention of the target audience. The human brain understands concepts and subjects much more easily and with clarity when visual modes of presentation are applied.
Animated videos are psychologically appealing
There is something about moving objects that are more appealing to the brain. People are emotionally connected to the content being presented when animated videos are applied. The animation is more appealing and captivating because it is engaging, funny and colorful. A much more connection is created between the content and the target audience when animations are applied and utilized in the presentation. This makes the presentation more attractive and ties the audience with the progress of the presentation of the content. The concentration, understanding, and participation of the audience on the subject matter are improved with the utilization of the animated videos.
They go through the current digital noise and non-prevailing physical environment
The current world is congested with modern tools and advancements creating an environment of stiff competition. The target audience is more interested and enthusiastic about new and unique developments in various presentations. Animations distinguish the content from other ordinary things out there. This captures the attention and draws the interest of the target audience to the subject being presented. The animated videos can reconstruct the content and present it in a much more unique fashion that is more appealing and captivating from the rest. This increases the interest and concentration of the audience flowing with the presentation. The creativity and utilization of the modern tools enable easy visual presentation of the subject and content much more easily and can easily be appreciated by the audience.
They have some element of fun to make their viewers constantly active
An animation is a modern tool that is highly employed and utilized in presentations to capture the attention and interest of the target audience. They breathe life the subject matter and put the illusion ideas in a context that can be easily appreciated by the audience. They modify the content and make it unique and psychologically appeal to the audience improving their concentration and participation. Animation has made a presentation of abstract ideas easy and projects the intended emotions to the audience.
Written by Stella Jack who is an educational specialist working with writing challenged clients for more than four years now. She also works with promotional video production company in the UK.