Are you a complete newbie in setting up a small business? Or do you already own an established business but want to grow it to become bigger? Not to worry we have got you covered in today’s blog post.
Marketing (especially digital marketing) plays a big role in you successfully gaining, retaining and growing your customers’ list. Below are some of the best practices to keep in mind while expanding or establishing your business.
1. Know Your Audience:
You must know who your target audience are, what they want, and how you can reach them. These three things are important if you want your advertisement and promotions to be more effective. Are they young or old? Wild or calm? Trendy or traditional? Male, female, single or married or both? What are the issues giving them trouble? What are their personal interests and goals? Figuring out the answer to these questions will help you know when and where to launch your marketing campaign. Tool use can also vary based on your audience. For example, if your audience is overseas, you would need a VPN with servers worldwide to help with regional research whereas if they are local, Google would do the trick.
2. Highlight Your Product’s Benefits:
This helps you stand out from the crowd. Anyone can list a product tech specs and dimensions without really explaining why the products are helpful. But to make your ads really effective, it’s of high importance that you explain why your product will make the life of your consumers a whole lot better for your customers.
A quick effective method that seems to get the job done real quick is when you tell people that your product is made with special, premium materials and when you have their full attention, you quickly tell them that it will work better and last longer because of its high-quality effectiveness.
3. Create Buzz:
It is important that you must always strive to gain your customer’s trust through unique professionalism; however, this shouldn’t hinder you from standing out from the crowd. Make sure that you are creative and unique in your approach, and don’t be afraid to make bold statements and stand firmly by them. Create content compelling content that pushes people to talk about you, your products and your marketing campaign. In simple terms, be MEMORABLE!
4. Treat Your Customers Like Royalty:
Be forthright and never lie about your product. Sell it at an affordable price. Listen to your customer’s feedback and adapt your business models or products as needed. Because when you make your customer feel important and valued, they are more than likely to recommend you to their family and friends or to return.
5. Foreign Language escort:
A good number of businesses employ the services of a foreign language escort to tend to the needs of the exporters. The primary function of the foreign language escort is to translate for and accompany the foreign buyer on dining and tour. You should verify with the buyer in case of doubt about the message received by your translator.
6. Manufacturing agent:
Manufacturers of domestic goods are constantly on the search for foreign distribution of local commodities in the international market.
You need to locate foreigners who show interest in the purchase of raw materials or goods. After this, you should create a solid connection by establishing a business relationship with local companies by exporting their products to foreign Countries. Do you not agree that all manufacturers would want a worldwide market?
7. Setting up a shipping system that delivers:
We all know that shipping is one of the most challenging aspects of business for many entrepreneurs. Although no one wants to talk about it, someone has to do it. Because the truth of the matter is, no single shipping vendor or shipping policy fits every business man. Shipping totally depends on the niche you’re in, the kinds of goods you sell, the weight of the items you’re shipping, and your customers’ needs.
It will do you more good than harm to take your time to do proper research before jumping into a shipping plan. You might opt for working with someone in the shipping industry to acquire good contacts and a much-needed experience. During this time, you must try to gather as much information as possible about the cons and pros of this business.
Balogun Owomide has a huge passion for spreading motivation, business and personal finance. I often write about my How to make money, a finance blog on topics ranging from motivation, startup ideas, to small business financing and loans, business plans, marketing and franchise opportunities. You can reach me on Facebook at Balogun Owomide.