As a businessman, you can understand how the competition in business is hard to overcome. Hence, digital marketing is a smart way to stand out from the competition. Through the digital marketing techniques, you can make your business successful and more established in the industry. No matter how small or large your business is when you implement new trends in digital marketing, it takes your business to the next levels.
Though digital marketing is evolving gradually, every year some certain trend has become more prominent and more useful in the terms of generating better and more appropriate results for businesses. In 2017, digital marketing has earned a lot of popularity with small, medium, and large-sized businesses building their online presence and promoting their products and services through different online marketing techniques. But what we can expect in 2018? According to experts of a digital marketing agency in London, there are some mind-blowing digital marketing trends that will be used in the next year. Have a look at!
Mobile First and Foremost
Gone are the days when people use mobile phones only for making calls and sending messages. But in the recent years, more customers prefer using smartphones for the internet through which they can easily access anything across the world. This growing trend has made the mobile marketing first and foremost for all businesses. That’s why people are now looking for businesses that can provide online services through mobile apps.
If we say 2017 was a big year for mobile marketing, it would not be wrong. In this year, Google virtually phased-out all websites which are not optimized for mobile. Though the mobile-friendly websites or mobile apps, businesses can reach more and more audience towards their products or services, which help in increasing brand awareness and revenue too. Because of the strong presence of mobile devices and growing trend of mobile marketing, mobile optimization should be a top priority for all businesses in the year 2017.
In 2018, visual and video content will be the king. Data visualization has become a need for every digital marketing company because it can bring a life to your message and make it stand out from the crowd. Some studies have also revealed that the average person only reads almost 28% of the written content on a page. Hence, by creating interesting personalized videos and graphics related to your business, you can grab the attention of your audience towards your business.
So, as a digital marketer, you should add visual and video data to your digital marketing strategy.
Augmented Reality Apps
Augmented reality is one of the most interesting technologies around. The basic concept of AR is to overlay digital content on the top of real things such as camera, map, or sky etc. Pokemon Go is the best example of AR app which gives an immersive experience to the users. This modern technology is gaining popularity in the business world. So, we can expect more new brands coming up with AR apps, AR ads, and AR games in 2017.
Social Media Beyond Facebook
Without social media, no digital marketing strategy can generate effective results. Social media marketing is growing fast because of the increasing trend of socialization. In the present times, Facebook is a top platform for social media marketing. But day by day, platforms are increasing their users, for instance, Twitter, Instagram, and Snapchat etc. This is the reason, businesses are using these networks to connect with their audience to promote their products or services. Therefore, it is expected that social media marketing will be beyond Facebook in 2017.
Target Niche Markets
The online marketing world is getting bigger and bigger every time and businesses are looking forward to some effective techniques for their growth. So, to engage with more and more customers, you should target a more particular niche. Most digital marketing experts suggest narrowing down the range of demographics with a particular topic. In this way, you can target the most relevant audience to engage them with your brand. This trend will be expanding in the next year 2017.